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The True Cost of Downtime for eCommerce Businesses
Posted by [email protected] (Guest Author) on 01 September 2019 10:00 AM

Every second that your eCommerce website is down equates to money walking out of your virtual storefront. When considering the impact that a downed server has on eCommerce, one of the first examples that comes to mind is Amazon. Just a few years ago, their site was down for around 40 minutes, resulting in approximately $5 million in losses.

Most eCommerce businesses would be ecstatic if they could make in a year a fraction of what Amazon lost in 40 minutes. Still, every lost dollar, customer, or potential connection hurts. Ecommerce companies that experience downtime lose more than just sales. They lose their reputation, diminish their search engine optimization (SEO), and experience efficiency issues. Customers have come to expect that the websites they visit will be up and running 100 percent of the time.

Using a good hosting service can help you reach that goal.

This is something you really need to be careful of when opting for discount hosting solutions. For context, Nathan Finch of Aussie Hosting tracked cheap hosts for downtime issues over a 12 month period and found that cheap shared hosting companies had 3-4 times the downtime instances over dedicated hosts.

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