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10 E-Commerce Web Design Tips to Drive Sales and Increase Conversions
Posted by Vanshika Gairola on 03 September 2019 10:00 AM

Over the years, there has been continued rapid growth in e-commerce; and it’s all thanks to technology and the internet. It’s easier and more fun to order things from our mobile phones while relaxing on a couch. But, this growth isn’t entirely positive for everyone. With this growing trend, the competition is also increasing at a great pace. And, some sites are lacking big time.

What if you wanted to buy something you like that’s also on a good discount? But alas! The site is too complicated to finish the purchase. You’ll probably want to avoid all the hassle and visit another site with better navigation.

An average consumer wants a convenient shopping experience. Web design is more than just using pretty pictures; all the visual elements should be able to work together to give an amazing user experience. Your online store’s design goal should be more conversions, more sales and increased repeat customers.

Factors that affect conversions are related to how your e-commerce site is designed. If it is easy to find the information you need, or if the website communicates a trustworthy brand image, it all depends on the design. You cannot ignore any part of the user journey. Every step that the user takes on your website, from the initial landing page through checkout, should be carefully designed with the final purchase in mind.

Today, we will be discussing the best practices in e-commerce web design which you can use to up your game and reach your business goals.


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