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5 E-Commerce Marketing Email Examples That You Should Be Sending
Posted by Aaron Wiseman on 26 August 2019 10:00 AM

If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.

The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer knows how to achieve such an impressive result.

What separates a finely tuned email marketing machine and a mediocre one often comes down to one word: automation.

To realize impressive returns from email, you need to move beyond the simple newsletter blast. Instead, you need to automate the right email to send to the right customer at the right time.

Of course, the other benefit is that this massively reduces your workload. Once you set up these automations, you don’t have to worry about them again. Bar the occasional tweak to optimize your flows, it’s pretty much set and forget. 

So, in the spirit of helping you get the most out of your email marketing, here are five examples of automated campaigns that you can go and start sending right now.

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