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eCommerce Metrics that Matter: Advertising, Storefront and Shipping
Posted by Brooklin Nash on 16 August 2019 10:00 AM

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”

The most important of these metrics span advertising, storefront and shipping metrics.


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