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How eCommerce Can Increase Your B2B Sales Productivity
Posted by [email protected] (Guest Author) on 19 July 2019 10:00 AM

You probably don’t need us to tell you that the future of B2B is in eCommerce.

For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.

But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”

The truth is, the B2B companies that take full advantage of everything the world of eCommerce has to offer are much more productive than their non-digital competitors. Case in point, data collected by RetailTouchpoints shows that:

  • The use of eCommerce technology can increase B2B sales productivity by 45%.
  • 54% of B2B salespeople say eCommerce provides their companies’ highest sales numbers.
  • The average B2B company increases its revenue by nearly 50% by launching eCommerce initiatives.

With all this in mind, today we’re going to address four key ways that going down the eCommerce path will allow your sales team to be more productive—and successful.


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