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13
Why Online Stores Should Replace Paid Advertising with SEO
Posted by Ryan Kulp on 13 May 2019 10:00 AM

The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

  1. Advertising (which can be increasingly expensive)
  2. Word of mouth referrals (which are free, but not scalable)
  3. Organic traffic (Cross your fingers!)

Let’s talk a bit more about #3 to see if you can benefit from reallocating some of your advertising budget.


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