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An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately decide against it.

Each abandoned shopping cart may represent a lost chance at making a sale. However, that does not always have to be the case.

This is where a few special features come into play: a persistent shopping cart, the ability to saved carts to a customer's account,  abandoned carts notifications and similar can easily improve your website's conversion rate.

In this article we'll go over how letting buyers save their cart for later can reduce cart abandonment.

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