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How B2B eCommerce Retailers Can Use Personalization to Boost Online Sales
Posted by Emil Kristensen on 22 April 2019 10:00 AM

There’s been a lot of fuss about personalizing your customers’ experiences.

MarTechAdvisor found that a personalized web experience can increase sales by 19%. And more people crave personalization too.

Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C-like customer experience. Additionally, 71% of B2B buyers believe customers increasingly crave B2C-like experiences with faster response times and 24/7 availability—however, nearly half (49%) believe that they’re failing to deliver what their customers crave.

Now, how do B2Bs create a personalized experience that’s similar to B2Cs’? How will they customize the sales process for their corporate clients and business clients? Here’s what you need to know:

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