If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming keywords. Search engine optimization is very real on eBay and you’ll have to get good at it if you want your listings to show up.

So, we’re going to help you with that. This post will explain:

• The basics of eBay SEO
• What you need to do to optimize your listings
• How to find profitable products that are worth selling