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31
How to Use Retargeting to Boost Your Google Shopping Campaigns
Posted by [email protected] (Jimmy Rodriguez) on 31 January 2019 11:00 AM

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t taking steps to capitalize on the Google Shopping impressions that don’t convert, you could be losing out on valuable customers.

What if you could be top of mind, front and center when those customers finally decide to convert? That’s where retargeting (also called remarketing) comes into play.


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