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5 Ways To Reduce Your Online Store’s Bounce Rate
Posted by Kate Parish on 07 July 2022 10:00 AM

Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.

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5 Ways to Perform eCommerce Testing & Experimentation
Posted by Rachael Verret on 28 June 2022 10:00 AM

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.

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