As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.

Conversational commerce is taking customer interaction to a whole new level.

Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience.

Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.