
Dec 6 |
Why Micro-Moments Matter in eCommerce and How To Capture Them
Posted by Mehdi Hussen on 06 December 2023 11:00 AM |
For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. ![]() Read more » | |
Nov 29 |
5 eCommerce Personalization Trends Shaping The Future of Online Shopping
Posted by [email protected] (Guest Author) on 29 November 2023 11:00 AM |
In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. ![]() Read more » | |
Nov 15 |
6 Tips To Streamline Your Sales Process as an eCommerce Brand
Posted by Lucy Manole on 15 November 2023 11:00 AM |
In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at. ![]() Read more » | |
Nov 1 |
What’s Your eCommerce Customer Acquisition Cost? How To Bring It Down
Posted by Anand Srinivasan on 01 November 2023 10:00 AM |
When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits. Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion. ![]() Read more » | |
Sep 20 |
5 Types of Customers and How to Convert Each of Them
Posted by Freya Laskowski on 20 September 2023 01:30 PM |
It can be frustrating to receive substantial traffic to your website with little to no sales to show for it. And the truth is, your marketing efforts — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates. ![]() Read more » | |
Jul 5 |
How Can AI-Based Tools Help Streamline Your Online Selling Process?
Posted by [email protected] (Guest Author) on 05 July 2023 10:00 AM |
Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability. ![]() Read more » | |