Nov 1 |
What’s Your eCommerce Customer Acquisition Cost? How To Bring It Down
Posted by Anand Srinivasan on 01 November 2023 10:00 AM |
When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits. Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion. | |
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