Running an eCommerce store can be extremely rewarding. It’s a chance to establish a brand, attract an audience, and most importantly, maximize online sales. Inevitably, though, achieving business growth is also extremely time-consuming. The last thing you need is to be bogged down in day-to-day administrative tasks like responding to emails or managing social media.

A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.

Do your customers require a bit more assistance than other online businesses? A purchase support team can significantly enhance your purchasing, order processing, and customer service systems.

Let’s explore how it works and how you can build your own eCommerce purchase support team.

If you’re the owner of an online store, one of the best ways to build and maintain relationships with your customers is through email marketing. However, determining the optimal email frequency remains a challenge.

Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different.