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Feb
24
How to Make Your Checkout Process ADA Compliant
Posted by Jessica Grioua on 24 February 2020 11:00 AM

Designing your website to be fully accessible to any customer, regardless of ability, is vital for providing the best customer experience possible. Not only does your online store have to be fully ADA compliant, but your checkout process must also be optimized with accessibility in mind. Many disabled web users rely on accessibility tools, like screen readers, to more easily navigate the web. By keeping these customers in mind, you’ll stay compliant with ADA standards and include all customers in your shopping experience. Let’s go through what ADA compliance means and how your online store can put it into action.


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Jan
31
How Are Chatbots Reshaping the eCommerce Industry?
Posted by Nikhil Bansal on 31 January 2020 11:00 AM

Call it a revolution or an intrusion, chatbots are here to stay. From top tier companies like Google and Amazon to smaller eCommerce companies, all have been actively deploying chatbots. Whether it is the customer support desk or the team communication process, chatbots have the potential to help with any department.


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Jan
15
Every Day is Get to Know Your Customers Day
Posted by [email protected] (Jimmy Rodriguez) on 15 January 2020 11:00 AM

The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Happy customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.


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Jan
8
12 Tips to Turn One-Time Shoppers into Lifetime Buyers
Posted by Brandon Rollins on 08 January 2020 11:00 AM

New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone.

For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established businesses, on the other hand, often focus on making more money with each customer.


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Oct
14
Best eCommerce Tools for Great Customer Service
Posted by Jessica Grioua on 14 October 2019 10:00 AM

If you’ve got the best customer service and support team on the planet, even they won’t be able to help customers effectively without the right tools at their disposal. For great customer service, you’ll need tools that your whole team can use to accomplish everything needed to treat customers great and delivery them exactly what they need, whether it’s fast answers to a question or a quick resolution to their issues. Today, we’re going to go through some of the top eCommerce customer service tools that you need in your company’s toolbox.


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Jul
5
Optimizing Customer Engagement Across Touch-Points
Posted by Christine Göös on 05 July 2019 10:00 AM

Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact,  65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across the plethora of touch-points available, you’ll be able to nurture lasting connections with your customers.

Traditionally, customer engagement was mostly a one-way street. Brands communicated, and customers listened. Now, the customer has the power and they have become the ones to even make or break brands: today’s customer engagement can be a reaction, an interaction, a click, a comment, or the entire experience of doing business with your brand. With social media, email, and various other digital, always-on channels, your brand needs to meet the engagement demands of today’s customers.


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