RSS Feed
News
Jan
15
Every Day is Get to Know Your Customers Day
Posted by [email protected] (Jimmy Rodriguez) on 15 January 2020 11:00 AM

The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Loyal customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.


Read more »



Jan
8
12 Tips to Turn One-Time Shoppers into Lifetime Buyers
Posted by Brandon Rollins on 08 January 2020 11:00 AM

New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone.

For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established businesses, on the other hand, often focus on making more money with each customer.


Read more »



Oct
14
Best eCommerce Tools for Great Customer Service
Posted by Jessica Grioua on 14 October 2019 10:00 AM

If you’ve got the best customer service and support team on the planet, even they won’t be able to help customers effectively without the right tools at their disposal. For great customer service, you’ll need tools that your whole team can use to accomplish everything needed to treat customers great and delivery them exactly what they need, whether it’s fast answers to a question or a quick resolution to their issues. Today, we’re going to go through some of the top eCommerce customer service tools that you need in your company’s toolbox.


Read more »



Jul
5
Optimizing Customer Engagement Across Touch-Points
Posted by Christine Göös on 05 July 2019 10:00 AM

Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact,  65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across the plethora of touch-points available, you’ll be able to nurture lasting connections with your customers.

Traditionally, customer engagement was mostly a one-way street. Brands communicated, and customers listened. Now, the customer has the power and they have become the ones to even make or break brands: today’s customer engagement can be a reaction, an interaction, a click, a comment, or the entire experience of doing business with your brand. With social media, email, and various other digital, always-on channels, your brand needs to meet the engagement demands of today’s customers.


Read more »



Mar
11

You’ve purchased a radio, but for some reason you just can’t get it to work. It’s still under warranty, so the logical thing to do is call the manufacturer.

After an hour on hold, listening to elevator music, you give up. You then decide to email the company but the email bounces.

As a last-ditch attempt you reach out via their Facebook page, only to be met with silence. Not even an automated acknowledgement of your message.

Infuriated, you vow to never, ever buy anything from this brand again.

You’d like to think that this isn’t a familiar scenario. However, there is a reason a company will be appreciated for excellent customer service: it’s not that easy to get it right. It’s not just about ‘the customer is always right’ because frankly, sometimes they just aren’t. But, that doesn’t mean that you should let your company's customer service slide.

Yes, there will be consumers that you can’t please, but more often than not, a little help and understanding is enough to get that 5-star customer service rating.


Read more »




Help Desk Software by Kayako fusion