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Feb
5
Getting Started with Google Shopping on 3dcart
Posted by [email protected] (Guest Author) on 05 February 2020 11:00 AM

If you're running your ecommerce business on 3dcart, you should seriously consider setting up Google Shopping.

Shopping Ads show potential customers the exact products they are searching for, which makes them very effective. The biggest advantage of Google Shopping over other advertising channels is that they take a lot less work to manage. That’s mainly thanks to Google, which automates a large part of the work involved.

So today, we'll take a look at how to set up Google Shopping on 3dcart.


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Jan
27
5 Tips to Increase Traffic to Your Site
Posted by Sunyyan Junaid on 27 January 2020 11:00 AM

Steve Balmer would have chanted “conversions, conversions, conversions” instead of his infamous “developers” chant had he been running a website and not been the CEO of Microsoft at the developer’s conference in 2006.

Why? Because it’s all about conversions in the online world.

And how does one improve their conversion rate? More traffic.


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Nov
28
How to Increase eCommerce Conversions with Video Marketing
Posted by Roman Daneghyan on 28 November 2019 11:00 AM

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.


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Nov
19
How to Use Referral Marketing to Boost Your Sales & Sharing
Posted by Davis Porter on 19 November 2019 11:00 AM

Referral marketing is huge. No question about it.

The trick is to turn the happiest buyers into convincing cheerleaders of your business. And if a research report by the University of Pennsylvania’s Wharton School is anything to go by, the resultant referrals are not only easier to convert, but they’ll also proceed to spend more than regular customers leads.

In the end, referred customers outshine their non-referred counterparts by 16% when it comes to the average lifetime value. Plus, the former group is 18% more likely to stay around for long, and possibly turn into loyal customers.


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Nov
5
5 Sure-Fire Ways to Build A Strong Ecommerce Brand
Posted by [email protected] (Guest Author) on 05 November 2019 11:00 AM

Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?

Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with. 

Not businesses, but brands.

These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.

This is branding – a strong intangible force that moves people. Being a brand is what has enabled these businesses to become leaders in their space and achieve immeasurable success on a global scale. You need to do the same for your eCommerce business. The key to successful sustenance and massive growth lies in being able to transform your humble eCommerce business into a powerhouse brand.


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Oct
24
10 Ways to Increase Sales Using Marketing Automation
Posted by Elena Papaxenophontos on 24 October 2019 10:00 AM

When you start growing your business and reach a point where it expands rapidly, it will become difficult to manage and sustain customer relationships. Marketing automation can help you connect with your prospects through customized content that will aid you in turning them into loyal customers.

There are many phases in a sales funnel through which you build your brand image using well-structured marketing campaigns. The next step is to start generating leads by offering incentives to your visitors such as promoting your offers. You will also need to follow-up with them regularly until they become paying customers. These customers can become loyal if you continue nurturing them in a variety of ways, such as offering loyalty programs.


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