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Do You Need to Blog for eCommerce Websites?
Posted by Karen Evans on 14 March 2019 10:00 AM

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some interesting statistics to consider:

  • More than 50% of blog readers are online shoppers.
  • 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
  • 60% of customers feel more connected to businesses after reading unique blog posts on their websites.
  • 47% of online shoppers read three to five articles before engaging with an eCommerce business.

These stats are certainly food for thought but alone aren’t necessarily enough to convince you to get blogging.

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Push and Pull: The Foundation of Selling with Your Online Shop
Posted by Chiara Algarotti on 08 March 2019 11:00 AM

Attract customers, attract customers, attract customers. That’s your main obsession, isn’t it? Of course it is – as an ecommerce owner, it’s impossible to forget that you need customers to increase your sales.

The question here is how? What’s the best strategy to sell online with an online shop? That’s precisely what we’re going to talk about in today’s post. Today we’ll share with you the two main concepts on which every sales strategy is based. And because of how well they combine and work together, they are often successful.

Here we will teach you about push and pull — the foundation of all sales.

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