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eCommerce Metrics that Matter: Advertising, Storefront and Shipping
Posted by Brooklin Nash on 16 August 2019 10:00 AM

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”

The most important of these metrics span advertising, storefront and shipping metrics.

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7 eCommerce Marketing Mistakes to Avoid
Posted by Jacel Booth on 12 August 2019 10:00 AM

You’ve worked hard to build your online store. Now, it’s time to build your eCommerce marketing plan to prepare for launch.

Since you’re competing against millions of eCommerce sites, you need to stand out. As you map out your strategy, here’s a list of top eCommerce marketing pitfalls you should avoid.

Preventing these mistakes will help you rise above your competitors.

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How Will Digital Marketing Change in 2019?
Posted by Harpeet Munjal on 08 August 2019 10:00 AM

Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.

2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:

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5 Website Analytics Tools You Need to Power Your Inbound Marketing
Posted by Shardul Deshmukh on 25 July 2019 10:00 AM

One of the wisest lessons I’ve ever learned about inbound marketing was from Winnie the Pooh.

“You never can tell with bees,” Pooh said repeatedly as he unsuccessfully tried to acquire a nibble of delicious honey. In many cases, our marketing efforts are just as silly as Pooh’s, so long as we fail to measure the effectiveness of those efforts.

To paraphrase the bear: “You never can tell with digital shoppers,” especially in the world of ecommerce. Unless, of course, you’re prepared to measure.

By building the ideal stack of website analytics tools, you will be able to track how your users behave, giving you a strong base for better serving those customers and getting the honey you’re looking for.

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For any business to grow, the most crucial part is to know the highest demanded item and product in the market. On Amazon, sellers often get stuck with this question. Well, here is the answer to what you’ve been looking for – a list of the top selling product categories on Amazon in 2019 and some best practices to reach this goal.

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The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be your neighbors.

Of course, eCommerce has some significant challenges, too. Just because half the world's population uses the internet doesn't mean every potential customer will happen to find your website. After all, there's a ton of competition, and a successful eCommerce marketing strategy is a necessity for getting the word out about your business and earning customers who keep coming back. After all, shoppers won't buy from you if they've never heard of you!

Marketing your eCommerce store is a challenge in itself, but it's worth it. Whether you want to market to your local area or to the entire world, powerful eCommerce tools and techniques exist that can get your message out to any size audience. But just like any endeavor, you need to know where to start and how to follow through — and this guide will help you with that.

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