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How to Measure Your Content Marketing ROI
Posted by Zoe Devitto on 17 September 2021 10:00 AM

With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.

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How to Build a Local eCommerce Presence
Posted by Mike Skoropad on 06 September 2021 10:00 AM

Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.

Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view say that the rise of eCommerce means that shop proximity is less of a factor in consumers’ buying decisions and that it pits smaller businesses against behemoths like Amazon.

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Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.

But effective digital marketing isn't just about flashy banner ads, well-produced videos, and heavily manicured product shots. Truthfully, if you want your marketing strategies to succeed, you'll need to enhance your brand's online image with a robust, multi-platform campaign that helps people remember you.

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6 Ways You Can Use Gamification to Boost eCommerce Sales
Posted by Rithesh Raghavan on 26 July 2021 10:00 AM

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.

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How eCommerce Brands Can Utilize Digital Signage
Posted by Jessica Day on 28 June 2021 10:00 AM

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

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How to Use Interactive Content to Drive eCommerce Sales
Posted by Simki Dutta on 09 June 2021 10:00 AM

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

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