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How to Market Your New eCommerce Store Without Breaking the Bank
Posted by Anamarija Igrec on 10 May 2022 10:00 AM

Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.

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10 Best Discount Strategies for eCommerce Retailers
Posted by Irina Weber on 28 April 2022 10:00 AM

Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.

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Multi-Channel Marketing: How to Build a Successful Strategy
Posted by Jessica Grioua on 03 March 2022 11:00 AM

Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.

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6 Proven Ways to Scale Content Creation Without Compromising Quality
Posted by Wesley Cherisien on 15 February 2022 11:00 AM

In today’s market, companies that get ahead are the ones that can figure out how to publish quality and helpful content at scale. It may be easy to forego quality, but it’s crucial to make sure that you have a plan to keep quality.

How important is it to scale your content creation process?

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What is Cause Marketing & How Can It Benefit Your Business?
Posted by Jessica Grioua on 28 December 2021 11:00 AM

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

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How to Use Lean Marketing Principles for Your eCommerce Business
Posted by Dmytro Zaichenko on 19 November 2021 11:00 AM

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is the core philosophy behind lean. You can integrate this into your marketing plan, making it more agile and adaptive to marketing trends and competitors.

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