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How eCommerce Brands Can Utilize Digital Signage
Posted by Jessica Day on 28 June 2021 10:00 AM

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

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How to Use Interactive Content to Drive eCommerce Sales
Posted by Simki Dutta on 09 June 2021 10:00 AM

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

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How to Personalize eCommerce Customer Support: 6 Elements to Automate
Posted by Priyanka Desai on 07 June 2021 10:00 AM

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

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Measuring the Success of Your Promotional Campaign
Posted by Mark Quadros on 26 May 2021 10:00 AM

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along with formulas – to help you calculate, track, and monitor some vital measures of success.

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How to Use Intent-Based Marketing to Drive Unique CX
Posted by Richard Conn on 14 April 2021 10:00 AM

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

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5 Ways Focusing on Brand Value Creates Revenue Growth in 2021
Posted by Kate Noether on 13 April 2021 10:00 AM

As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.

Even if you've fine-tuned your products and services perfectly, revenue growth may be lackluster. Having spectacular offerings is no guarantee of long-term business success.

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