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Oct
7
7 Inbound Marketing Strategies to Start Using Today
Posted by Matt Diggity on 07 October 2020 10:00 AM

If you’re an ecommerce store owner, implementing inbound marketing strategies is essential. Grabbing prospective customers’ attention and enticing them to come to you is the most effective form of marketing.


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Sep
23
Instagram Stories for eCommerce: 6 Best Ways to Generate More Sales
Posted by Val Razo on 23 September 2020 10:00 AM

Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What's more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.

Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most popular social media platforms. With 25 million businesses who show off and promote their products in-app, it's no wonder that businesses seek out new creative ways to hook the attention of their target audience and sell products. As a result, popular eCommerce businesses make the most out of its short-lived content feature, Instagram Stories, to create a sense of urgency and therefore generate more sales.


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Sep
21
Google Shopping Ads Strategy in the time of the COVID-19 Pandemic
Posted by AdNabu on 21 September 2020 10:00 AM

If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.

Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search terms, density, and frequency have exploded on the search engine thanks to COVID-19 which means the online user base is just getting started. It’s now common to get billions of searches on Google’s platforms and most of them are coming from mobile and tablet users. Businesses are changing their marketing operations and strategy to adapt to these demanding times and reports show that global PPC advertising is also being impacted.


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Sep
19
The Top Digital Marketing Channels (Ranked By Statistics)
Posted by [email protected] (Jimmy Rodriguez) on 19 September 2020 11:38 AM

Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.

What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest in the right channels.

What digital marketing channels are worth the extra attention? Here are the best places to spend your marketing dollars — with statistics to prove it!


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Sep
9
What Is Willingness To Pay and Why Is It Important?
Posted by Basak Saricayir on 09 September 2020 10:00 AM

Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.

Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.

So let’s find out

  • What is willingness to pay and why is it important to your success?
  • How/when to use willingness to pay data
  • How to measure willingness to pay
  • What affects our willingness to pay

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Aug
25
6 Tips to Get You Started in Affiliate Marketing Today
Posted by Sona Pisova on 25 August 2020 10:00 AM

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.


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