RSS Feed
News
Nov
19
How to Use Lean Marketing Principles for Your eCommerce Business
Posted by Dmytro Zaichenko on 19 November 2021 11:00 AM

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is the core philosophy behind lean. You can integrate this into your marketing plan, making it more agile and adaptive to marketing trends and competitors.


Read more »



Nov
10
7 Tips for Writing Great Product Copy
Posted by [email protected] (Guest Author) on 10 November 2021 11:00 AM

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are totally accurate, or that they’ll receive their purchase in a timely manner. This lack of confidence in your product can lead to delayed purchases and even abandoned carts. With the proper implementation of copy, however, you can open up an entirely new world of possibilities with your sales and marketing. 


Read more »



Nov
8
Ecommerce Personalization Strategy: A Comprehensive Guide
Posted by Elise Moss on 08 November 2021 11:00 AM

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.


Read more »



Nov
3
7 eCommerce Marketing Automation Mistakes You Need to Stop Doing
Posted by Ahmad Benny on 03 November 2021 10:00 AM

Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.


Read more »



Oct
25
7 Tips for Effective eCommerce Product Demo Video Scripts
Posted by Gladys Labsan on 25 October 2021 10:00 AM

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.


Read more »



Oct
19
10 Ways to Make Machine Learning Part of Your eCommerce Strategy
Posted by [email protected] (Guest Author) on 19 October 2021 10:00 AM

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.


Read more »




Help Desk Software by Kayako fusion