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Nov
28
How to Increase eCommerce Conversions with Video Marketing
Posted by Roman Daneghyan on 28 November 2019 11:00 AM

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.


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Nov
19
How to Use Referral Marketing to Boost Your Sales & Sharing
Posted by Davis Porter on 19 November 2019 11:00 AM

Referral marketing is huge. No question about it.

The trick is to turn the happiest buyers into convincing cheerleaders of your business. And if a research report by the University of Pennsylvania’s Wharton School is anything to go by, the resultant referrals are not only easier to convert, but they’ll also proceed to spend more than regular customers leads.

In the end, referred customers outshine their non-referred counterparts by 16% when it comes to the average lifetime value. Plus, the former group is 18% more likely to stay around for long, and possibly turn into loyal customers.


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Nov
5
5 Sure-Fire Ways to Build A Strong Ecommerce Brand
Posted by [email protected] (Guest Author) on 05 November 2019 11:00 AM

Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?

Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with. 

Not businesses, but brands.

These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.

This is branding – a strong intangible force that moves people. Being a brand is what has enabled these businesses to become leaders in their space and achieve immeasurable success on a global scale. You need to do the same for your eCommerce business. The key to successful sustenance and massive growth lies in being able to transform your humble eCommerce business into a powerhouse brand.


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Oct
24
10 Ways to Increase Sales Using Marketing Automation
Posted by Elena Papaxenophontos on 24 October 2019 10:00 AM

When you start growing your business and reach a point where it expands rapidly, it will become difficult to manage and sustain customer relationships. Marketing automation can help you connect with your prospects through customized content that will aid you in turning them into loyal customers.

There are many phases in a sales funnel through which you build your brand image using well-structured marketing campaigns. The next step is to start generating leads by offering incentives to your visitors such as promoting your offers. You will also need to follow-up with them regularly until they become paying customers. These customers can become loyal if you continue nurturing them in a variety of ways, such as offering loyalty programs.


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Aug
27
Top 7 Proven Ways to Increase Your Affiliate Product Sales as a Beginner
Posted by Anil Agarwal on 27 August 2019 10:00 AM

Hands down, affiliate marketing is the BEST way to earn passive income; it’s become the #1 way to earn money online for most bloggers.

If you’re a beginner and struggling to increase your affiliate product sales, this post is exclusively for you, where you’ll discover some of the proven ways to increase your sales in 2019 and beyond.


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Aug
16
eCommerce Metrics that Matter: Advertising, Storefront and Shipping
Posted by Brooklin Nash on 16 August 2019 10:00 AM

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”

The most important of these metrics span advertising, storefront and shipping metrics.


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