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How to Use Intent-Based Marketing to Drive Unique CX
Posted by Richard Conn on 14 April 2021 10:00 AM

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

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5 Ways Focusing on Brand Value Creates Revenue Growth in 2021
Posted by Kate Noether on 13 April 2021 10:00 AM

As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.

Even if you've fine-tuned your products and services perfectly, revenue growth may be lackluster. Having spectacular offerings is no guarantee of long-term business success.

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Top Lead Generation Statistics to Inform Your Marketing Strategy
Posted by Elea Andrea Almazora on 07 April 2021 10:00 AM

In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.

Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on capturing audiences, and turning them into customers is the next step.

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Personalization in Social Media Marketing: 9 Tips
Posted by Kristina Žiaukė on 31 March 2021 10:00 AM

In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s not enough to simply showcase your product on these channels. The careful use of personalized marketing is vital for showcasing how your product or service can help each individual customer.

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The 15 Best Lead Generation Tools for Your Business
Posted by [email protected] (Jimmy Rodriguez) on 12 March 2021 11:00 AM

Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most loyal customers.

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21 Best Free Photoshop Actions for Product Photography
Posted by Ann Young on 08 March 2021 11:00 AM

Photoshop can be a great asset for any product photographer or business owner looking to improve their product images. But, without the right knowledge and skill, using Photoshop can seem overwhelming. Luckily, Photoshop actions can be downloaded and applied to product photos to instantly improve their look without much skill required.

These free Photoshop actions for product photography can be a big help for business owners who can’t afford to spend time on photo editing tasks. Whenever you need to improve the color gamut, contrast, and white balance of a photo or accentuate a certain color and light element to create a more interesting product image, these actions can be helpful.

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