RSS Feed
News
Aug
13
How to Increase Your Conversions with Google Shopping
Posted by Neil Thomas on 13 August 2019 10:00 AM

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a "marketplace," but rather an advertisement platform that suggests applicable content, and is classified as a branch of Google AdWords. In this way, it's actually great for retailers. When a shopper clicks on one of these product links, they are directed to the retailer's site if they want to make a purchase.

This then opens up a whole new variety of possibilities: upsells if they see other products that interest them, brand information for trust, and perhaps you even have a blog they might subscribe to, thus gaining a potential long-term customer. Aside from this, if you're already using Google Shopping, you may not be correctly optimizing your advertisements to target the right customers.

If we've piqued your interest, keep on reading to discover the best tips to increase your conversions with Google Shopping.


Help Desk Software by Kayako fusion