To many people, "Search Engine Optimization" (SEO) sounds impossibly technical. You may feel it’s too difficult for the average person to approach. But, while it’s true that SEO is a big pond to dip your feet into, it’s a skill that can be learned.

This article will explain the basics of SEO and give you a working knowledge that you can put to use on your own site. You’ll also learn how to keep away from ineffective tactics that can harm your website in the long run.