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9 Checkout Design Mistakes That Send eCommerce Customers Running
Posted by Irwin Hau on 10 March 2022 11:00 AM

Checkout pages are often seen as an afterthought, since most of the purchase decisions have already been made prior to reaching this step. But it’s here that the customer actually commits to the purchase, and will either follow through – or head for the door.

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10 eCommerce Tips to Boost Customer Retention and Increase Sales
Posted by [email protected] (Guest Author) on 13 January 2022 11:00 AM

The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.

Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.

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8 Tips to Optimize Your Checkout Process for More Sales
Posted by [email protected] (Guest Author) on 30 December 2021 11:00 AM

Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.

The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.

Buyers with intent may enter the checkout flow but may not complete their purchase if it’s cumbersome or slow. Small UX design errors could lead to cart abandonment and consequently, a loss of sales.

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8 Direct-to-Consumer Trends for eCommerce Growth
Posted by Zoe Devitto on 02 December 2021 11:00 AM

The direct-to-consumer model has taken the spotlight in the last half of the decade, with new DTC eCommerce stores inundating the market weekly. Now, entrepreneurs have more control than ever over how they communicate, how they manufacture their products, and what customers say about their brand.

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How to Do Usability Testing Right: A Step by Step Guide
Posted by Lindsey Allard on 29 October 2021 10:00 AM

Creating an outstanding product is a challenge that many businesses take on lightly. Even though there are plenty of challenges along the way, it’s in your best interest that the product delivers what it promises.

That’s why usability testing is such a great process. It helps you set up an incredible foundation for your product. It’ll help you eliminate all the unforeseen issues that could appear on launch.

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Top 5 eCommerce Site Features That Always Need User Testing
Posted by Kate Priestman on 18 October 2021 10:00 AM

An estimated 88% of users admit they are less likely to return to a website after a negative user experience. This should be reason enough for businesses to start focusing on boosting their website’s UI/UX. Several factors can lead to a bad user experience – from slow page loading times to a site’s lack of mobile responsiveness. This is why it is imperative to user test your eCommerce website to prevent cart abandonment and improve your conversion rate optimization (CRO).

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