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Sep
24
10 Strategies to Increase Customer Lifetime Value
Posted by Oliver Stasinszky on 24 September 2021 10:00 AM

A company's lifeblood is its customers. Without them, you don’t have a business, but rather an expensive and time-consuming hobby. Keeping customers happy and coming back even after they made a purchase should be each company's top priority. Yet, many businesses overlook the importance of customer retention.

Why is retaining customers so vital to a business’s success?

The answer lies in a customer’s lifetime value.


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Aug
27
Why Crowd Testing Is Vital to eCommerce & How to Do It
Posted by Emily Rollwitz on 27 August 2021 10:00 AM

The ways in which consumers interact with the world of eCommerce is as changeable and varied as the consumers that engage with it. Rapid growth in digital technologies and mobile spaces is continually morphing to meet the demands of a multifaceted market base. But this growth has also created a unique challenge where immediate and continuous testing is vital.


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Aug
20
How to Leverage A/B Testing to Increase Your Conversion Rates
Posted by Felix Zoot Billson on 20 August 2021 10:00 AM

Whether your conversion rates are low, average, or high, there’s always room to optimize better. But without the right methodology, you risk making changes that push your conversion rate in the wrong direction. If you don’t make changes in a controlled way, you won’t even know which change affected your conversion rate.


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Jul
19
Top 7 Reasons for Cart Abandonment & How to Solve Them
Posted by [email protected] (Jimmy Rodriguez) on 19 July 2021 10:00 AM

Cart abandonment online is a serious problem for retailers and online store owners. Not only do people abandoning their carts leave you, as the store owner, feeling seriously frustrated, but they dramatically reduce the amount of revenue your business brings in. In fact, most conservative estimates reveal that more than 70% of all sales are lost online because of cart abandonment. Some estimates on the higher end believe the actual number of sales lost because of shopping cart abandonment is closer to 83%.

That’s no small number.

And, if you were able to reclaim that 70% of sales (and profits), that number feels even bigger.


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Jul
2
25 of the Best eCommerce Practices to Boost Your Online Sales in 2021
Posted by Jacques van der Wilt on 02 July 2021 10:00 AM

Selling online can be very fruitful. However, for one reason or another, you may feel like you aren’t taking advantage of every opportunity. This triggers an age-old question: How do I improve my sales?

While this question can be answered in a number of ways, some methods are better than others when it comes to effectively improving your online sales. Here are some of the best practices to increase online sales in 2021.


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Jun
2
9 Best Practices to Reduce Customer Churn
Posted by [email protected] (Guest Author) on 02 June 2021 10:00 AM

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.


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