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Confused About the E-Commerce Sales Funnel? Get Guided
Posted by Sahib Ahluwalia on 28 June 2019 10:00 AM

Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here in this article you will get to know:

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10 Design Tips to Increase Conversions on Your Website
Posted by Amber Ooley on 14 June 2019 10:00 AM

You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?

As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.

It’s important to let your guard down and admit that your website design may have some flaws if you want to improve your website conversions. At the end of the day, you want to put your website visitors ahead of anything else.

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Explore More Options at Checkout
Posted by Paypal on 22 May 2019 10:00 AM

When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites. A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase. So how can you help create a positive payment process? Make it easy for customers to check out and offer them relevant payment methods.

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4 Psychological Triggers Proven to Increase Site Conversion
Posted by Jimmy Rodela on 19 May 2019 10:00 AM

One of the most crucial objectives that content marketers consider when producing content is to make it go viral.

After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.

And so the question becomes…

“What makes content go viral?”

“How do you create a piece of content that your audience will love and share?”

The short answer to this question is “Value.”

Your content needs to provide value to your readers — TONS of it.

For the content to have value and increase your site’s conversion, you’ll need to present that information in a strategic manner as well.

You need to incorporate psychological triggers that will stimulate your reader’s thought processes to influence them to take action.

While there are many psychological triggers you can take advantage of, in this post, we’ll be discussing four very effective ones.

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11 Ways to Leverage eCommerce to Boost Your Organization
Posted by [email protected] (Guest Author) on 14 May 2019 10:00 AM

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless shop owners are expanding beyond their local markets.

Online shop owners must now optimize their digital sales channels to survive in this fiercely competitive environment. The electronic retail universe presents challenges, however, such as:

  • Abandoned shopping carts
  • Dismal pay per click results
  • Excessive bounce rates
  • Low average spending
  • Poor promotional response

Personalization is among the most cost-effective strategies for boosting conversion, customer loyalty and revenue. The key to commercial success in the digital marketplace is creating an emotional connection with consumers. Even though eCommerce transactions typically lack human interaction, buyers still want engagement that caters to their desires and needs.

For some enterprises, meeting this demand may require rethinking their entire operation. Transformation is necessary for their survival. The following 11 tips offer insights into how to promote digital change to boost organizational outcomes.

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An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately decide against it.

Each abandoned shopping cart may represent a lost chance at making a sale. However, that does not always have to be the case.

This is where a few special features come into play: a persistent shopping cart, the ability to saved carts to a customer's account,  abandoned carts notifications and similar can easily improve your website's conversion rate.

In this article we'll go over how letting buyers save their cart for later can reduce cart abandonment.

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