Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.

The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.

As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.

Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.

One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.

Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies.

Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people to buy their product or service.