With over 3.8 billion users worldwide, eCommerce is essential to most modern businesses. 

With the rise in digitalization and growing customer usage, customer expectations have soared, and the consequences of not keeping up have grown dire. 

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers.