Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.

With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success.

Ensuring smooth eCommerce freight logistics is a challenge for many small to mid-sized businesses (SMBs) that operate globally, often grappling with high shipping costs, complex customs regulations, inventory management, and smooth logistics and visibility throughout the shipping process.

If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.

Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes. 

As a result, knowing how to do a giveaway is essential for eCommerce business owners.

Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same.