When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits.

Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion.

Life without eCommerce is unimaginable in this day and age. The prospect of shopping 24/7 from anywhere with an internet connection is very much ingrained into our daily routine. Plus, we can access a wider variety of products and services and compare prices online.

Starting a business is a juggling act. Activities like getting a business loan, creating a logo, sending email marketing campaigns, and monitoring sales can be tiring and limit productivity.

If you're working alone, you'll need all the help you can get to manage your time effectively and keep everything on track for your business launch.

While tangible products have dominated digital market spaces for the longest time, they’ve gradually given way to a new frontier — digital products.

This shift has resulted from more brands embracing innovative and impactful digital products as a strategy to reach global audiences and ensure online sales.

You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product.

Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing.

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore.