It can be frustrating to receive substantial traffic to your website with little to no sales to show for it.

And the truth is, your marketing efforts  — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates.

What comes to your mind when you think “short-form videos?”

If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.

From automation via chatbots to AI-powered shopping experiences, the eCommerce industry is poised for significant changes in the near future.

The ease of launching an online store, coupled with an increase in cross-border transactions, has lowered the barrier to entry into the world of eCommerce.

Other than picking a hero product, choosing eCommerce tools to perfect your product offerings, optimize marketing strategies, and nurture customer relationships decides if you’ll win this game!

Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.

With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success.