Cost-per-click inflation is forcing businesses to spend more to maintain their position on search engines. The growing competition, ads getting bigger, and less ad space to compete for are among the top factors driving CPC up. So, businesses are looking to SEO and conversion rate optimization (CRO) to get more clicks that pay for themselves.

Nobody likes buying a product only to find that it’s the wrong fit, faulty, or simply not what they’re looking for. This is especially true when it comes to online shopping since we don’t get to see, touch, or try out what we’re buying before making a purchase.

As an eCommerce store owner, you may run into a situation where a customer would like to order in bulk. These customers could be purchasing on behalf of other businesses, non-profits, or government organizations. Serving clients like this can provide your business with a major opportunity to enter the B2B market. 

Customer education is becoming a high priority in business technology, especially for SaaS (Software as a Service) companies. The pace of advancement in business technology is rapid. New software and hardware options are always appearing, leaving even the most tech-savvy consumers confused.

Over the past few decades, employee engagement has become a top priority for global organizations. Although "employee engagement" may appear ambiguous, it truly refers to doing things that make an employee feel happy, fulfilled, and safe at work. Employees are more likely to maximize productivity and performance if they are more engaged.

Launching a startup business requires creativity, entrepreneurial spirit, and courage. The first year in the life of a startup business can pass in the blink of an eye; it’s a busy, exciting, gigantic learning curve. However, amid all the challenges of setting up, hiring staff, and deciding on your marketing, website, and content strategy, it’s a moment to assess how the business has done and what you’ve achieved.