The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments. 

Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones. 

Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.

Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.

Starting a business can often be expensive. It can sometimes take all the money in the bank just to get started, and you may not see any returns for a while.

However, as the pandemic caused almost every industry to shift online, there is an abundance of opportunities to establish your own digital business with little to no money. 

Leading into the start of 2023 is the perfect opportunity to take stock of your current operations and learn what works and what needs improving.