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No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.
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Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences.
Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum.
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Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies.
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With the pandemic affecting everyone’s life in many ways, many people have tapped into the possibility of doing business remotely. The biggest misconception about establishing a remote company is how challenging it is to start.
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The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments.
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Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones.
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