If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.

Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes. 

As a result, knowing how to do a giveaway is essential for eCommerce business owners.

Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same. 

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability. 

How you communicate with your customers says a lot about your business.

To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that?