As most of us tech enthusiasts are already aware, Google has been working on transitioning from basic text and voice search functionalities to advanced image search features for some years now. In keeping with this direction, Google Lens is one of the most remarkable tools the internet technology juggernaut has put out in recent years.

Great product photography is a critical part of a successful online store. However, for many eCommerce merchants, this is an area in which it's easy to fall short. A lack of knowledge of proper techniques, underestimation of its importance, or a mere misunderstanding as to what makes a good product image makes product photography a weak point for many online stores.

Good product photography is not as simple as placing items on a table and just pointing and shooting a camera. Even a brand new smartphone or cutting-edge Nikon can't do all the work by itself — it falls to you to set up the shot properly and work any necessary magic with post-processing. This guide will teach you the concepts and techniques for taking excellent product photos that will make your brand and products shine.

Running a business requires a variety of moving parts. Payroll, marketing, and suppliers are just a few. Finding quality suppliers can take up a lot of time — and if there’s one thing that business owners are short on, it’s time. However, price, quality control, and communication should be carefully considered when looking for a supplier.

The eCommerce industry has exploded in recent years due to the retail sector's ongoing digital transformation and an exponential surge in demand resulting from the global pandemic. Consequently, more money than ever before flows through digital stores across nearly every conceivable vertical.

Social media has taken this world by storm.

As of 2022, the average daily time spent on social media by internet users worldwide was 147 minutes, according to Statista. Your business needs a strong online presence to capture consumers' attention in this digital era.

Bounce rate is a metric showing how many visitors leave a website after landing on a page. Why do people leave websites without taking any action? First, bounce rates may differ from page to page, even on the same website. For example, blogs generally have higher bounce rates than product pages. Why? Because visitors land on the blog articles to find information, not to convert.