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Dropshipping: The Least Expensive Way to Start an Online Store
Posted by Alejandro Vasquez on 24 May 2019 10:00 AM

The internet has changed so much about the way we consume products. All kinds of niches for products and services once impossible to find are now as easy to reach as a simple Google search. Thanks to various tools, software, and algorithms, customers can receive a more personalized shopping experience than in the physical world. Similarly, social media and other technologies greatly facilitate communication between business owners and their patrons. These are just a few out of many examples.

This is true for the other side of the process as well: the invention of eCommerce has changed the way people create and operate businesses just as much as the way people buy from them. Perhaps the most prominent is that even the smallest of small businesses, entrepreneurs who cannot afford a brick-and-mortar store, can make significant profits from a purely digital presence. All they need is the right combination of high-end technology, the know-how needed to optimize that tech, savvy marketing, a solid business model, and a little luck.

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In the perfect world of online ordering from the comfort of your home, one of the biggest concerns customers have is when they’ll get their order, and, with most stores, determining that delivery date can be a confusing mess at best. In order to remain competitive, online stores are offering more variety and speed with their shipping methods, but are leaving out one key factor: Estimated Delivery Dates. According to a checkout usability study done by Baymard Institute, users greatly prefer Delivery Date estimates over the standard Shipping Speed guidelines typically offered by online stores. During this study, it was determined that customers struggle with comparing various shipping method speeds due to several factors, like processing time, holidays, and differing delivery days, causing customers to miscalculate their delivery date.

Sure, this all sounds simple and straightforward when you think about it, but, believe it or not, almost HALF of all major eCommerce websites fail to take advantage of Delivery Dates at checkout.

So, what’s the solution here? It may sound easy: Display Delivery Date estimates at checkout instead of the shipping speed, such as “delivery by May 5th.” But, the problem lies in those dates being dynamic. Factors like availability (stock status), holidays, available delivery days, distance from shipping origin, and processing time cutoffs all contribute to the complexity of calculating delivery dates! This is why it’s difficult for customers to determine the dates themselves.

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6 Essential Dropshipping Features Your Online Store Needs
Posted by Alejandro Vasquez on 16 May 2019 10:00 AM

eCommerce businesses come in all shapes, sizes, and styles. Some online stores are humble one-person efforts, started and run by entrepreneurs for fun and profit. Others are larger endeavors with larger teams that offer services rather than products. The internet is home to so many different types of eCommerce sites that operate with just about any kind of business model you can name or conceive.

That includes dropshipping, an increasingly popular method for making money on the World Wide Web. Under this model, an online store partners with a supplier or wholesaler to sell their products. The former takes care of the sale and receives a cut, while the latter takes care of many other parts of the process of filling orders: manufacturing or procuring the product, packaging it, and shipping it to the customer.

Dropshipping can be a great way for eCommerce businesses to decrease their expenses and increase their profits. It is also excellent for people who want to spend less time on technical details and more time on creative tasks. If this sounds appealing to you, then you should seek out an eCommerce platform that will enable you to run such a business. Some are better suited for dropshipping companies than others, and you should learn how to differentiate between them and make the right decision for where to build your online store.

Here are six essential features that eCommerce platforms should provide if they want to attract clients who are interested in dropshipping.

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7 Strategies for Fulfillment Companies to Beat the Average 30% Return Rate
Posted by Will Schneider on 26 February 2019 11:00 AM

In the ever-evolving and growing e-commerce industry (i.e., purchasing a product before you can touch it, try it on, test it out, etc.) returns are unavoidable--expected, even.

As traditional brick-and-mortar stores move operations to the world wide web at an astoundingly rapid rate, the online shopping habits of businesses and customers alike are taking shape before our eyes--namely, the perception of returns.

In a world where purchases can be made at the click of a mouse, lax return policies have become standard practice. While the one-click-cart may seem like a retailer’s dream, it’s becoming increasingly important to understand the implications of returns to your e-commerce business. Furthermore, to understand how to prevent unnecessary returns from even happening.

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