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13
How to Create Your Target Consumer Profile
Posted by John Allen on 13 October 2021 10:00 AM

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship, and creating a target consumer profile will help you achieve this.


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