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How Trade Show Marketing Can Help Improve Your SEO Results
Posted by Leslie Pierce on 08 April 2019 10:00 AM

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that feature valuable content (not click-bait), mobile friendliness, fast load times and other user-pleasing features.

This is good news for quality-centric marketing teams, especially with regard to trade shows and event marketing.


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