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6 Must-Use Google Ad Types for Successful eCommerce Marketing
Posted by Nicole Blanckenberg on 23 November 2020 11:00 AM

It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.

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All You Need to Know Before Hiring the Right Link Building Service
Posted by [email protected] (Guest Author) on 22 November 2020 11:00 AM

With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be more wrong.

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15 Most Important Google Ranking Factors
Posted by Dan Barraclough on 09 November 2020 11:00 AM

Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.

Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.

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Why Businesses Lose Traffic and Sales When Switching to Shopify
Posted by [email protected] (Jimmy Rodriguez) on 20 October 2020 10:00 AM

It's not easy to get website traffic. Both paid ads and organic search engine marketing need to be fully optimized. Search engine optimization is the more crucial of the two, with a much higher potential return on investment.

SEO takes a lot of work, and a significant amount of time, to see results. Whether you're sticking solely to SEO or using paid advertisement alongside it, once your business has arrived at a great strategy that starts pulling in the visitors, you want to keep it that way.

However, if you're considering switching to Shopify, you should know your traffic will take a serious hit. And not just traffic — your conversions can also be affected. This means the traffic you do attract can be less valuable.

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Vape Store SEO – What It Is and Why You Need It
Posted by [email protected] (Guest Author) on 06 October 2020 10:00 AM

Vaping is becoming increasingly popular globally and with good reasons. The number of vapers has skyrocketed to almost 55 million from 35 million in 2016. The vaping culture isn't coming to a halt any time soon.

The competition in the vaping industry is rapidly rising, and every vape store owner wants to be ahead of their rivals. This is why having an online presence is essential, especially if you lack the resources to keep a brick-and-mortar store up and running.

If you want to increase your vape store's reach, focusing on vape store SEO should be your utmost priority.

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How to Avoid the Most Common PPC Traps with Budgeting
Posted by Dmytro Spilka on 08 September 2020 10:00 AM

Are you making mistakes within your Pay-Per-Click advertising campaign? Luckily, if you are, it’s fairly easy to pick out any errors and rectify your actions before you start to lose significant portions of your budget with little to show for it.

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