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How to Use Google SERP Features to Boost Visitors on Your Site
Posted by Jessica Grioua on 20 January 2020 11:00 AM

Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?

Today, we’re going through the best SERP features that you need to pay attention to and optimize for in order to stay at the top of result pages.

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11 Tips for Creating The Best SEO Content in 2020
Posted by James Murphy on 06 January 2020 11:00 AM

Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone. 

In 2020, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your blog or website will determine how you present yourself to the internet at large. 

Whether you are a novice or an expert, there is always something to learn to improve your rankings in search engine result pages (SERPs). These 11 tips will ensure that you are ahead of the curve in 2020 and beyond.

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How Google’s Merchant Center Product Feeds Update Impacts Your SEO
Posted by Jessica Grioua on 02 January 2020 11:00 AM

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed to, in their words, “help customers discover your products.” But what exactly has Google changed, and how is it impacting your SEO efforts? Let’s take a look at the details.

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How Voice Search Is Transforming E-Commerce Marketing
Posted by Mehul Rajput on 31 December 2019 11:00 AM

E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.

Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice you can hail a cab, call a friend, send a message, play songs, and now participate in e-commerce trade.

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How To Conduct an On-Page SEO Audit for Your Online Store
Posted by Aljaz Fajmut on 20 December 2019 11:00 AM

Is your online store not as visible as you’d like? It could be that you haven’t optimized your on-page SEO properly just yet. But, don't worry; this is where an audit can help you out.

SEO can be pretty demanding and time-consuming. It can also be really complex, and working on it takes time away from managing your store and making sales. But, SEO is important and a lot harder when you don’t perform a regular audit.

An SEO audit ensures you stay on top of things. It gives you insights into what’s working and what isn’t, as well as what’s out of date now so that you can make the necessary improvements and keep ranking. And, when you rank higher, your store will be more visible to more people.

There are actually two types of SEO audits you’ll need to perform:

  • On-page SEO audit
  • Technical SEO audit

In this article, we’re going to focus on the former, which is centered around the information on your individual pages. If you can optimize these properly, then you’ll show Google exactly what your pages are about, which will help you to rank better.

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4 Effective eCommerce Link Building Strategies in 2020 and Beyond
Posted by Venchito Tampon on 19 December 2019 11:00 AM

Links have become more and more important in search rankings today.

The latest survey by Sparktoro among 1,584 professionals in the field of Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.

That's pretty true for all types of websites, including eCommerce sites.

It isn't just how many pages from other websites are linking to online stores, but how many of them are superb in quality.

In this post, we're going to discuss four major eCommerce link building strategies that you won't dare to miss implementing into your link building campaign if you own or are working for an eCommerce client.

Let's get started.

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