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Complete Guide to Snapchat Ads – Using Product Ads & Retargeting
Posted by Jessica Grioua on 26 November 2019 11:00 AM

When Snapchat hit the scene back in 2011, it shook the social media world by taking an entirely unique approach to social sharing. Today, Snapchat is one of the largest social media apps in the world and has influenced almost every other social media platform to adopt similar practices.

Unfortunately, many advertisers still seem to underestimate how powerful Snapchat is. Let it be known that ignoring the potential of advertising on Snapchat is a mistake – especially since the app is leading the way in terms of branded media engagement and targeting technology. If your business is looking for a new way to reach a younger audience, then advertising on Snapchat is the way to go. So, let’s take a look at how Snapchat Ads really work and how your business can take advantage of them with the Snapchat Ads Manager.

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10 Game-Changing Benefits of Social Media for Your Online Business
Posted by Nitin Srivastava on 25 November 2019 11:00 AM

At present, there are roughly 2.82 billion social media users worldwide and the number is expected to cross the 3 billion mark by 2021, says Statista.

With such a vast majority of netizens being connected to social media, it comes as no surprise that brands consider social media sites like Facebook and Instagram among the best marketing platforms.

Until a few years ago, social media was primarily restricted to interacting with people; things have changed quite a lot since then. Though it is still a source of entertainment for most users, brands leverage the power of social media to give a boost to their business. Without social media, marketing doesn’t seem to have any major impact.

Let’s discuss the benefits that social media can bring to your online business along with how you can utilize different social media platforms for your eCommerce success.

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Top 3 Social Media Sites for Generating Sales & How to Use Them
Posted by Adam Enfroy on 01 October 2019 10:00 AM

Ecommerce is taking over the retail industry. According to Oberlo, by 2021, ecommerce is expected to make up more than 17% of all sales worldwide. This growth represents a massive opportunity for online sellers, but there is a catch; and it doesn’t just come down to your order fulfillment strategy. You have to compete with online giants like Amazon, which owns about half of the US ecommerce market.

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The Ultimate Guide to Social Media for eCommerce
Posted by [email protected] (Guest Author) on 23 July 2019 10:00 AM

Social media used to be all about connecting with friends. You'd simply search for a friend, connect with them, and start talking about anything and everything. Today?

Social media grew from just connecting friends to uniting brands and communities online. In recent years, social media has turned into an essential piece of everybody's lives and, in turn, your marketing strategy.

Consumers today are online and are very social. In fact, 90% of consumers turn to social media for assistance with a buying decision and approx. 8 out of 10 people bought something because they saw it on social media.

But even with this huge popularity of social networks among consumers, some eCommerce businesses still haven't taken advantage of the potential the social networks actually hold. If you are one of such businesses, you are missing out on an excellent opportunity to build a better brand experience for customers, drive traffic to your site, and generate sales leads.

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5 Ways You Can Fail (Miserably) at Social Media Marketing
Posted by Jimmy Rodela on 08 June 2019 10:00 AM

Social media marketing, from the outside, looks easy. But for those who’ve tried it, they’ve learned that there are a lot of hidden secrets to running a successful social media marketing campaign.

Even the best campaigns, however, can be derailed in just a matter of seconds...

One insensitive post...

One political tweet...

And POOF! Everything you worked for, almost all of your followers, gone.

While social media marketing has the firepower to take your ecommerce business to greater heights, it can also wreck your business to oblivion if done wrong.

That is why human compassion, data and analytics, and careful planning (and execution) are some of the crucial aspects you cannot ignore to run a successful SMM campaign.

Today, we’re going to show you five ways that you can fail at social media marketing and explain how you can avoid these traps.

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Best Free Social Media Icons for Your Website
Posted by Alejandro Vasquez on 09 May 2019 10:00 AM

Social media is now integral to the daily lives of billions of people around the world, and that includes being inseparable from business strategy. If you run an eCommerce store, you must take advantage of these platforms to spread the word and enable customer interaction. However, this is a two-way street and goes beyond creating and maintaining accounts on the major sites. You also must allow people to easily share your content and products on them.

Including social media icons on your website is a great way to facilitate this type of interaction between your customers and your site.

Here is some more information about them, as well as their related widgets, and how both can help you gain traction online.

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