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Dec
6
Why Micro-Moments Matter in eCommerce and How To Capture Them
Posted by Mehdi Hussen on 06 December 2023 11:00 AM

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 


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Nov
29

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 


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Nov
22
Prepare Your Store for the 2023 Holiday Season: A Complete Guide
Posted by Jugraj Singh on 22 November 2023 11:00 AM

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers. 


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Nov
15
6 Tips To Streamline Your Sales Process as an eCommerce Brand
Posted by Lucy Manole on 15 November 2023 11:00 AM

In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.


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Nov
8
How To Calculate Inventory Shrinkage and Mitigate Its Risks
Posted by [email protected] (Guest Author) on 08 November 2023 11:00 AM

Inventory shrinkage is the bane of every retailer’s existence.

You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.


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Nov
1
What’s Your eCommerce Customer Acquisition Cost? How To Bring It Down
Posted by Anand Srinivasan on 01 November 2023 10:00 AM

When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits.

Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion.


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