The eCommerce industry is growing fast, and with it, the competition is getting intense. 

Now that people have so many choices to buy from, online store owners have no option but to stand out from the crowd to boost sales.

Fierce competition in the eCommerce marketplace means retailers always need something new to grab the attention of their target customers. However, AI is bridging the gap. This virtual assistant can create more relevant and engaging shopping experiences for customers. 

With over 3.8 billion users worldwide, eCommerce is essential to most modern businesses. 

With the rise in digitalization and growing customer usage, customer expectations have soared, and the consequences of not keeping up have grown dire. 

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product.