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Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby enhancing the user engagement and conversions. It not only saves time; it also facilitates the creation of more targeted emails that perform better. Automated emails are sent in real-time to specific subscribers who meet some pre-defined criteria set in the email service provider, or ESP.

Before we delve deeper into the emails included in an automation workflow, let’s understand the factors that influence the performance of your automated emails.

  1. Customer journey
  2. The competence of your ESP
  3. Deliverability score
  4. Segmentation parameters
  5. Analysis of the subscriber activity
  6. Lead capture forms and landing pages

You ought to work on these parameters to ensure successful email automation workflow.

That said, we shall now move on to the different stages in email automation.

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Why You Should Use a Marketing Automation Platform for your eCommerce Store
Posted by Sophie Krokida on 27 May 2019 10:00 AM

Are you planning to start your own eCommerce business, or do you already have one and are debating whether or not you need a marketing automation platform?

Well, the truth is, you need it more than you can imagine.

So, read on because we’re about to analyze all the reasons why marketing automation is vital for your eCommerce store. And, by the end of this article, you’ll have a clear image on how to utilize it for your own business.

Before we get all geeky for all the aspiring/new eCommerce enthusiasts, let’s answer a couple of questions to set the scene.

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6 Ways to Collect Email Subscribers for Your Ecommerce Store
Posted by Nina De la Cruz on 07 January 2019 11:00 AM

For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.

For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And best of all, email marketing allows you to build long-lasting relations, whereas other channels often suggest just a single-time interaction between the brand and the customer.

That privilege comes with a challenge too. Because to start an email marketing campaign you first need to build an email list, and many entrepreneurs find this part quite challenging.

The average email signup rate varies between 1% and 3% depending on the niche. And whether we’re talking about thousands or hundreds of visitors per day, when you think about how many of them leave without subscribing – you realize how much money is being left on the table.

In this article, we’re sharing 6 easy tactics to build an email list, and we promise you’ll be able to replicate them even if you’ve just started your online business and have zero experience at collecting emails.

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