Many sales and marketing teams believe that good landing page designs are highly essential for conversions. While this is true, a study of 40,000 landing pages by Unbounce revealed that the most influential element in landing page conversion was the landing page copy.

No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.

Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences.

Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum. 

Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies. 

With the pandemic affecting everyone’s life in many ways, many people have tapped into the possibility of doing business remotely. The biggest misconception about establishing a remote company is how challenging it is to start. 

The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments.