Knowledgebase: Products
Why does "Add to Cart" sometimes take my customers to the product page?

While it appears exclusively on the product pages, your store has various other pages and sections where the "Add to Cart" button will appear. For example, the home page, category pages, search result pages, as well as on the related and upsell item displays.

The basic function of the "Add to Cart" button is to take the product and add it to the visitor/shopper's cart for purchase. In these instances, the software will follow whatever settings you have configured for the "Add to Cart" action described here.

However, there are certain situations where the button will direct the shopper to the product listing page first before adding the product to their cart. The following is a quick reference for your convenience.

Note
The following situations will outline the default function of the Add to Cart button on category, home, and search result pages, as well as on related and upsell item displays. Furthermore, we will also differentiate between HTML5 and Core themes respectively since they both offer slight variations on the add to cart action for those sections fo the online store.


HTML5 Themes

  • Product with options (not required)
    If the product has options that are not set to "required" (in the option settings), the add to cart action will add the base product to cart without any selected options.
  • Product with options (required)
    If the product has options that are set to "required" (in the option settings), the add to cart action will take the shopper to the product listing page so they can select their options.
  • Product with 0 inventory
    If the product has 0 stock on hand, then the add to cart function will direct the shopper to the product listing page. This is regardless of whatever Inventory Control setting (out of stock, back order, waiting list) is being used.
  • Product marked "Not for Sale"
    If the product is listed on the store but marked as "Not for Sale" in the product information tab, then the add to cart button will direct the shopper to the product listing page.

Core Themes

  • Product with options (required or not required)
    If the product has options - either required or not required - the Add to Cart button will be labeled "Select Options" and (when clicked) will display a popup modal allowing the shopper to select their desired options.
  • Product with 0 inventory (Inventory Control: Out of Stock)
    If the product has 0 stock on hand, and is set to "Out of Stock" in the Inventory Control settings, then the add to cart button will not display at all.
  • Product with 0 inventory (Inventory Control: Back Order or Waiting List)
    If the product has 0 stock on hand, and is set to "Back Order" or "Waiting List" in the Inventory Control settings, then the add to cart button will take the shopper to the product listing page. Note however that if the product has options, the button will be labeled as "Select Options" but will still take the shopper to the listing page.
  • Product marked "Not for Sale"
    If the product is listed on the store but marked as "Not for Sale" in the product information tab, then the add to cart button will not display at all.

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