Kount Fraud Protection
Merchants on the Shift4Shop End-to-End Ecommerce Plan now have access to a new Fraud Prevention tool provided through Kount; which offers industry-leading protection for the entire customer journey – from account creation and login, to payments and disputes.
The protection provided through Kount helps you reduce chargebacks, manual reviews, and false positives to increase your store's overall approval rates and revenue. And as an End-to-End Ecommerce Plan Merchant, Kount is included for free!
Here's how it works:
As the order is placed on the store, Kount starts collecting and analyzing various data points on the order to accurately predict the risk attributed to the order. Then, the information is compiled into what's referred to as an "Omniscore" which you can review right from the Shift4Shop interface.
This Omniscore rating is something you can then use to decide if you'd like to complete the order and fulfill it; or perhaps if you'd like to review or even cancel it to avoid fraud chargebacks and complications.
These persona scores are then further calculated to provide an overall risk calculation for a new transaction. And this calculated score is called an "Omniscore."
The following is a quick glance of the Omniscore Rating used by Kount on your incoming orders:
For more information on Omniscores and Personas, please review the following articles on Kount:
It is also important to note that orders which score in the very low range will trigger certain rules that will automatically decline and move orders to unpaid status due to their high probability of fraud.
Viewing the Order Omniscore
To view the Kount Omniscore on your incoming orders:
Along the top right hand corner of the order, you'll see the following window showing you the order's Omniscore and risk potential:
Clicking on the "View Full Fraud Analysis" link will then open up a popup window showing you the Kount Transaction Results which outline the various reasons for the overall Omniscore, as well as the number of rules triggered by the order.
The Kount Fraud Protection will automatically decline transactions when they meet certain criteria which indicate a high probability of fraud. The parameters considered for this action include the following:
Specific combinations of these parameters will then result in the transactions being declined outright.
Reviewing Declined Transactions
As mentioned previously, you can review the Kount Transaction Results (including decline reasons) by clicking on the Fraud Analysis link in your Online Store Manager. (Please see the "Viewing the Order Omniscore" portion of this article.
If you receive a declined transaction, and have any questions or concerns regarding it, you can submit a review request for it from your Shift4 Payments transactions report. This report is available by going to Reports >Shift4 Payments and clicking on the "Transactions" link.
Click here for more information.