How do I integrate my store with Google Analytics?

 

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track your return on investment of your Google Adwords campaigns.

Integrating your store with Google Analytics is easy and this article will show you how.

Important
This particular integration with Google Analytics is not compatible with Google's "Enhanced Ecommerce Reporting" functionality. Please make sure this feature is turned off on your Google Analytics account.


Retrieving your Google Analytics Property ID

The first step in the integration process is to have a Google Analytics account. Once you create and set up an account with Google's Analytic service, you will be issued an ID which will be needed for your Shift4Shop store. To retrieve your Google Analytics ID, please refer to Google's documentation.

  • If you are using Google Analytics, you will have a tracking ID which is formatted as UA-XXXXX-YY
  • If you are working with a Google Analytics 4 property, you will have a Measurement ID which will be formatted as G-XXXXXXX

Once you have located your Analytics ID, copy/Save this number to your clipboard for the rest of the integration


Adding the Property ID to your Shift4Shop Store

The next step will be to add the Analytics ID number to your Shift4Shop store. To begin this next process, follow these steps:

  1. Log into your Shift4Shop Online Store Manager
  2. Using the left hand navigation menu, go to Marketing >SEO Tools
  3. Click on the "Google Tools" tab located along the top of the page
  4. Add your Google Analytics Property ID in the provided "Tracking ID" field
  5. Mark the "Enable Universal Analytics" checkbox to use the latest analytics.js tracking provided from Google*
    (If you uncheck this box, the site will use the older qa.js tracking)

Additional Information:
When you mark the Universal Analytics checkbox, an open text box will appear with the Google Analytics JS code inside. This is the default code provided by Google. You may edit the code to suit your needs if you have special requirements for the code.

After you click save, the store will inject this code into your pages. Should the need arise to go back to the default code, simply click on the "Restore Default Script" link at the top right of the box.

  1. Click "Save Changes" and you're all set!

Note:
If you are also using Google Webmaster Tools, you can also add your verification meta tag in to the other supplied field


Behind the Scenes

By following the above steps to integrate your Shift4Shop store with Google Analytics, Shift4Shop will automatically add the required coding to your site (along with your Tracking or Measurement ID code) to the appropriate pages and Google Analytics will be able to track the site's activity from that moment on.



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