How do I integrate my store with Google Analytics?
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track your return on investment of your Google Adwords campaigns.
Integrating your store with Google Analytics is easy and this article will show you how.
Retrieving your Google Analytics Property ID
The first step in the integration process is to have a Google Analytics account. Once you create and set up an account with Google's Analytic service, you will be issued an ID which will be needed for your Shift4Shop store. To retrieve your Google Analytics ID, please refer to Google's documentation.
Once you have located your Analytics ID, copy/Save this number to your clipboard for the rest of the integration
Adding the Property ID to your Shift4Shop Store
The next step will be to add the Analytics ID number to your Shift4Shop store. To begin this next process, follow these steps:
Behind the Scenes
By following the above steps to integrate your Shift4Shop store with Google Analytics, Shift4Shop will automatically add the required coding to your site (along with your Tracking or Measurement ID code) to the appropriate pages and Google Analytics will be able to track the site's activity from that moment on.