How do I integrate my store with Google Analytics?

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track your return on investment of your Google Adwords campaigns.

Integrating your store with Google Analytics is easy and this article will show you how.

Retrieving your Google Analytics Property ID

The first step in the integration process is to have a Google Analytics account. Once you create and set up an account with Google's Analytic service, you will be issued an ID which will be needed for your Shift4Shop store. To retrieve your Google Analytics ID, please refer to Google's documentation.

• If you are using Google Analytics, you will have a tracking ID which is formatted as UA-XXXXX-YY
• If you are working with a Google Analytics 4 property, you will have a Measurement ID which will be formatted as G-XXXXXXX

Once you have located your Analytics ID, copy/Save this number to your clipboard for the rest of the integration

Adding the Property ID to your Shift4Shop Store

The next step will be to add the Analytics ID number to your Shift4Shop store. To begin this next process, follow these steps:

1. Log into your Shift4Shop Online Store Manager
2. Using the left hand navigation menu, go to Marketing >SEO Tools
3. Click on the "Google Tools" tab located along the top of the page
4. Add your Google Analytics Property ID in the provided "Tracking ID" field
5. Click "Save Changes" and you're all set!

Shift4Shop also supports Google Analytics 4 which means you can track additional events:

• purchase - When the customer places an order.
  
  • Order Level Elements: currency, transaction id, value, shipping, tax
  • Product Level Elements: item_id, item_name, item_category, price, quantity

• begin_checkout - When the customer has begins checkout.
  
  • Order Level Elements: currency, value
  • Product Level elements: item_id, item_name, price, quantity

• add_to_cart - When the customer adds an item to the cart
  
  • Order Level Elements: currency, value
  • Product Level elements: item_id, item_name, price, quantity

• remove_from_cart - When the customer removes an item from the cart
  
  • Order Level Elements: currency, value
  • Product Level elements: item_id, item_name, price, quantity

• add_shipping_info - When the customer submits their shipping information
  
  • Order Level Elements: currency, shipping_tier, value
  • Product Level elements: item_id, item_name, price, quantity

• add_payment_info - When the customer submits their payment information.
  
  • Order Level Elements: currency, shipping_tier, value
  • Product Level elements: item_id, item_name, price, quantity

• login - When the customer logs into the store.

• view_item - When the customer has viewed content. Can be used to determine most popular items by view.
  
  • Order Level Elements: currency, value
  • Product Level elements: item_id, item_name, price

• view_item_list - When the customer has views a list of items on a category.
  
  • Order Level Elements: item_list_id, item_list_name
  • Product Level elements: item_id, item_name, price

• search - When the customer uses the search tool.
  
  • Order Level Elements: search_term