The holiday season should be a time to celebrate success, connect with customers, and enjoy the results of hard work. It's easy for that excitement to turn into stress when holiday traffic picks up and sales tax complexity starts to grow.

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers. 

Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.