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Amazon vs. Your eCommerce Site: What is the Best Split of Sales?
Posted by Gurpreet Singh on 29 July 2020 10:00 AM

If you are selling online, I am sure this question has crossed your mind. Amazon can be a great channel to quickly expand your business, but it comes at a cost.

There is no on-size-fits-all answer to this question. The situation for every brand is different and the percentage of sales that should come from its own eCommerce site will also differ. Here, I cover how Direct-to-Customer (DTC) brands should think about this question vs. established brands.


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