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Does Your Web Design Business Need a Rebrand?
Posted by Nick Brown on 09 August 2019 10:00 AM

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is not on satisfying levels, sales are down, the initial design and strategy were not on par, or maybe you simply have grown bored of the old strategies. Usually, the main culprits are your brand and your website, as they are crucial parts of your success. If one is a little off, the other can suffer as well, so it can be difficult to figure out which one is lacking.

Let’s cover all the key points involved in a business rebrand. How, when, and why should you do it?


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