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Marketing Your B2B Website for eCommerce Success
Posted by Alejandro Vasquez on 05 August 2019 10:00 AM

When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.

However, B2C is not the only possible route you could take as an internet-based entrepreneur. Instead of catering to consumers, you could encourage other businesses to make purchases from your own business. This is called business-to-business eCommerce, or B2B eCommerce. You probably know more examples than you think just from running an online business. These include graphic designers, call centers, marketing agencies, web and app developers, and, of course, eCommerce platforms.


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