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Optimizing Customer Engagement Across Touch-Points
Posted by Christine Göös on 05 July 2019 10:00 AM

Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact,  65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across the plethora of touch-points available, you’ll be able to nurture lasting connections with your customers.

Traditionally, customer engagement was mostly a one-way street. Brands communicated, and customers listened. Now, the customer has the power and they have become the ones to even make or break brands: today’s customer engagement can be a reaction, an interaction, a click, a comment, or the entire experience of doing business with your brand. With social media, email, and various other digital, always-on channels, your brand needs to meet the engagement demands of today’s customers.


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