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Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your product variants properly, your online store can quickly get bogged down.

This guide will explain product variations in depth and how to set them up in your online store, including special cases where a particular variant needs different pricing, has a significantly different weight, or must be tracked separately from the rest of that product's inventory. Product variations are a crucial part of your online store, so it's important to understand them and set them up properly.


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