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Feb
11
Psychology Behind A Modern-Day UX Design Process
Posted by Nick Brown on 11 February 2019 11:00 AM

A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.

The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes in.

Now, many are not thrilled at this notion. After all, designing something is an art, while psychology is a science. Going from something quite artistic to a rather academic notion may not be attractive to a regular designer. Furthermore, some may see it as something clinical, almost dead and cold. The problem with this line of thought lies in the fact that literally any design choice, anything people enjoy, is based on psychology.


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